Ad Prices at Facebook More Than Doubled Last Quarter
Performance Marketing
Facebook News Feed is getting more expensive. The price of an ad on the social network more than doubled last quarter, Facebook said today after delivering second-quarter results that impressed [...]
Newcastle Reveals the Secrets of Facebook Advertising
Performance Marketing
If you have no TV ad budget, would all-digital work? Newcastle Brown Ale would argue yes—digital content is just as effective if not more effective.
Facebook Video Ad Tools Hold Promise for Targeted Views
Performance Marketing
Facebook video spots are getting new interactive components meant to drive more views for brands.
Omnicom Exec Says Twitter Deal Is About Mobile, Video, Programmatic
Performance Marketing
Omnicom Media Group will now get first dibs on some of Twitter’s evolving ad products, including new digital video formats, according to the people involved in a broad media deal [...]
100-Year-Old Pretzel Brand Finds Its Digital Voice
Performance Marketing
Rold Gold reinvented its pretzel and its marketing strategy. With its new Pretzel Thins, the nearly 100-year-old Frito-Lay brand decided to have a little fun for its first major ad [...]
Facebook and MeUndies.com Are Having a Great Cat-and-Mouse Game
Performance Marketing
Facebook keeps catching MeUndies.com with its pants down when it comes to ad policies on the social network. But the underwear e-tailer is having too much fun and experiencing too [...]