Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
Facebook keeps catching MeUndies.com with its pants down when it comes to ad policies on the social network. But the underwear e-tailer is having too much fun and experiencing too much success to stop.
In April, Los Angeles-based MeUndies.com's ads employed pictures of scantily-clad models, but Facebook banned them. So the Web merchant last week began using stick-figure cartoons and links to its previously banned promos with headlines that read: "2 hot 4 Facebook." The parody ads got click-through rate three to five times higher than normal.