How Events Hurt Major Gifts — And What to Do About It
Performance Marketing
I was in a meeting with the fundraising staff of a very prominent and successful nonprofit, and the leader of the major gifts program told the familiar story of how [...]
Riding Coattails
Performance Marketing
Situated neatly between Black Friday and Cyber Monday is a lesser known, but growing, shopping holiday called Small Business Saturday. (with the apropos tagline of Shop Small). Founded by AMEX [...]
Destination Marketers: Turn Facebook Fans to Paying Customers
Performance Marketing
Destination marketers like hotels, resorts, tour operators or even airlines and travel-related businesses can convert Facebook fans to paying customers right now—and have fun doing it. After a year of [...]
Pre-Customer or An Empty Shopping cart?
I think it is the responsibility of every publishing executive to develop an ongoing and active learning strategy. The goal is to keep your “edge” as sharp as you can [...]
Digital Developments in B-to-B Event Marketing
Performance Marketing
Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a [...]
Welcome to My New B-to-B Blog. Now What?
Performance Marketing
Each month, 151 million people Google the words "how to blog" or "what is a blog," so I thought I should start this first post by helping to answer those [...]