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6 Examples of How Marketers Are Using Snap Inc.’s Spectacles

Performance Marketing

Snap Inc.'s video-capturing Spectacles are finally here and marketers are already getting their hands on them from vending machines called Snapbots, which started appearing yesterday near the Venice, Calif.,-based company's headquar


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Chivas and Esquire Team Up with Jason Sudeikis for ‘Gentlemen’ Web Video Series

Performance Marketing

Chivas Regal is running its first-ever branded Web video series called "Brotherhood" through Dec.

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Esquire Mines Web for Urban Boxing Series

Performance Marketing

Esquire is hoping everybody is talking about this fight club.

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Q&A With David Granger, Editor of Esquire

Performance Marketing

David Granger has presided over Esquire for 16 years, an unusually long tenure for the editor in chief of a magazine these days. In that time, America has been pounded [...]

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NBCU’s Esquire Network Will Now Unseat Style Rather Than G4

Convergent TV

After months of cleaning house at G4, the network has been granted a somewhat inadvertent reprieve, as NBCUniversal has decided that the low-rated women’s lifestyle outlet Style will now surrender [...]

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Esquire TV to Launch

Convergent TV

Male viewers whose tastes run more sophisticated than gaming and wrestling can take heart: Hearst's Esquire magazine is getting together with NBCUniversal to launch the Esquire Network for intelligent and stylish [...]