Endorsements

5 Things to Consider When Trying to Match the Right Celebrity With Your Brand

There's no question that a celebrity can bring instant attention to your marketing campaign.

Frustrated Newspapers Are Dealing With the Fallout From Surprising Endorsements of Presidential Candidates

It's a whole new ballgame, folks. This election has reached a new level of bizarre, and newspapers and online journalists alike have had to adapt to a new, slightly more hostile environment.

Tiger Woods Earns 83 Times More Money Endorsing Things Than Playing Golf

The sprinter Usain Bolt has earned $15,000 in race winnings over the last year but $21 million in sponsorships. Nascar star Jimmie Johnson, on the other hand, pulled in $16.2 million in winnings but a mere $6.5 million in endorsements.

Is Tim Howard the Perfect Brand Partner?

Following his gutsy performance for Team USA in the FIFA World Cup, goalkeeper Tim Howard is preparing for a big score.

World Cup Hero Tim Howard Talks About Sudden Fame

Adweek recently tracked down soccer star Tim Howard to get his take on his sudden fame, what he's looking for in a brand partner, and his plans for World Cup 2018.

Brands Are Launching Deeper and More Sophisticated Integrations Into Live Music Events

"Ain’t singin’ for Pepsi,” Neil Young wails on “This Note’s for You,” his 1988 anti-commercialism anthem. “Ain’t singing for Coke/I don’t sing for nobody/makes me look like a joke. This note’s for you.”

The Wackiest Sports Endorsements Ever

Marketers have long banked on the star power of pro athletes to sell stuff. Here, some of the weirdest jock-brand mashups of all time.

Nike’s Scandal Woes Just a Numbers Game

Nike has a troubling knack for endorsing athletes prone to scandals, right?

How to Score an Endorsement When You Have No Game

Tim Tebow was a godsend in 2010, an unbelievable stroke of luck for the Denver Broncos.