The Rarely Practiced Science of Celebrity Endorsements
Performance Marketing
I recently bought a Nespresso coffee machine because George Clooney is its brand ambassador. I figured if I could even get 10 percent of his charm by drinking Nespresso, the [...]
Is Tim Howard the Perfect Brand Partner?
Brand Marketing
Following his gutsy performance for Team USA in the FIFA World Cup, goalkeeper Tim Howard is preparing for a big score.
World Cup Hero Tim Howard Talks About Sudden Fame
Brand Marketing
Adweek recently tracked down soccer star Tim Howard to get his take on his sudden fame, what he's looking for in a brand partner, and his plans for World Cup [...]
Brands Are Launching Deeper and More Sophisticated Integrations Into Live Music Events
Brand Marketing
"Ain’t singin’ for Pepsi,” Neil Young wails on “This Note’s for You,” his 1988 anti-commercialism anthem. “Ain’t singing for Coke/I don’t sing for nobody/makes me look like a joke. This [...]
The Wackiest Sports Endorsements Ever
Brand Marketing
Marketers have long banked on the star power of pro athletes to sell stuff. Here, some of the weirdest jock-brand mashups of all time.
Nike’s Scandal Woes Just a Numbers Game
Brand Marketing
Nike has a troubling knack for endorsing athletes prone to scandals, right?