There's no question that a celebrity can bring instant attention to your marketing campaign.
It's a whole new ballgame, folks. This election has reached a new level of bizarre, and newspapers and online journalists alike have had to adapt to a new, slightly more hostile environment.
The sprinter Usain Bolt has earned $15,000 in race winnings over the last year but $21 million in sponsorships. Nascar star Jimmie Johnson, on the other hand, pulled in $16.2 million in winnings but a mere $6.5 million in endorsements.
Following his gutsy performance for Team USA in the FIFA World Cup, goalkeeper Tim Howard is preparing for a big score.
Adweek recently tracked down soccer star Tim Howard to get his take on his sudden fame, what he's looking for in a brand partner, and his plans for World Cup 2018.
"Ain’t singin’ for Pepsi,” Neil Young wails on “This Note’s for You,” his 1988 anti-commercialism anthem. “Ain’t singing for Coke/I don’t sing for nobody/makes me look like a joke. This note’s for you.”
Marketers have long banked on the star power of pro athletes to sell stuff. Here, some of the weirdest jock-brand mashups of all time.