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Nike has a troubling knack for endorsing athletes prone to scandals, right?
Not really. In fact, the brand’s troubles stem from its own success. “They just have the preponderance of athletes under contract—particularly high-profile ones,” said Terry Lefton, editor at large of Sports Business Journal. “If any athlete is in trouble, it’s more likely to be in Nike’s camps than anyone else’s.”
Indeed, Nike has committed to some $3.2 billion in endorsements over the next five years.
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