It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention.
Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the JW Marriott, high above the shimmering Mediterranean.
By now, we’ve all seen the ads and read the glowing magazine profiles about the world’s most luxurious airline, Dubai-based Emirates: the flat beds in private quarters, the lo
The I-Com Global Summit kicked off this afternoon in Seville, Spain, where brands, agencies and tech vendors are discussing Big Data issues through Thursday.
Ever since long-distance transportation evolved beyond the Conestoga wagon, commercial carriers (which, in the 20th century, meant trains and planes) have dealt with an obscure but serious problem. Most every carrier wants to convey a sense of leisure, luxury and sophistication, right? So here’s the problem: What advertising image conveys it?
BBDO New York and Atmosphere Proximity have won Emirates Airline’s North American business, replacing Boston firm ISM which worked with the marketer for about 10 years.