Emirates Is the World's Most Glamorous Airline

The American-bound carrier has rivals feeling turbulence

By now, we’ve all seen the ads and read the glowing magazine profiles about the world’s most luxurious airline, Dubai-based Emirates: the flat beds in private quarters, the lobster and champagne, the Zen-like shower spa, the polished staff that caters to your every need. As the 30-year-old company brings glamour, service and comfort back to air travel, it continues to expand aggressively into key global markets threatening to leave U.S. carriers in its wake, forcing them to rethink their service offerings, marketing strategies and their very business plans.