earned media

Instagram Marketing Is Quickly Catching Up to Facebook

How close is Instagram to Facebook when it comes to brand activity? Probably closer than you think.

How Tumblr Helped Hyundai Spread Its World Cup Message

For the first time, Tumblr is giving brands a look at how their campaigns impact awareness, conducting surveys of users and asking whether they were familiar with their ad partners' messages.

Hooters Celebrates Turning 30 With Instagram Bash

Hooters, the original "breastaurant" chain, this weekend will begin pushing its 30th birthday campaign that includes inviting back 300,000 former waitresses to celebrate on Oct. 4 in its 400-odd locations. Maybe the women who show up will be scantily clad in their old work uniforms, maybe they won't.