What Brands Need to Know About the Current State of Earned Media
Performance Marketing
The news cycle is overwhelmed with pandemic-related stories. Media organizations are facing trying times, and it’s hard to get the attention of reporters to pitch your company’s latest news. Yet, [...]
Craig Greenfield’s Redefining Performance Marketing: 3 Ways to Turn Earned Media Insights Into Paid and Owned/Organic Gold
Performance Marketing
It’s quickly becoming common knowledge that earned media outlets, if properly mined, can provide unique insights into what resonates most with marketers’ audiences. With the proper tools and techniques, marketers [...]