Hooters Celebrates Turning 30 With Instagram Bash

Invites 300,000 former waitresses to show up and snap selfies

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Hooters, the original "breastaurant" chain, this weekend will begin pushing its 30th birthday campaign that includes inviting back 300,000 former waitresses to celebrate on Oct. 4 in its 400-odd locations. Maybe the women who show up will be scantily clad in their old work uniforms, maybe they won't. Either way, the brand hopes they snap Instagram photos and post them with the hashtag #stepintoawesome.

"We've had amazing growth on Instagram," said Dave Henninger, CMO of the Clearwater, Fla.-based

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