E-retail

Why IBM’s Retail Clients Just Got More Interested in Facebook Ads

Next week, IBM will hold its Amplify event in San Diego and pitch marketers on the possibilities in front of them thanks to the company's first deal with Facebook. Retailers that show up for the three-day affair may be more interested than most to see how the data cloud-based partnership could help them create more sales on the social media site. 

By Watching How Customers Shop in the Store, Crate & Barrel Lifts Web Sales 44%

Crate & Barrel found a way to increase its Web sales conversion rate by 44 percent—and it wasn't through the meticulous, oft-employed procedure that e-retail wonks call multivariate testi

Want a Short-Sleeve Dress Shirt Covered in Poo Emojis? Of Course You Do

This is truly a golden age for the poo emoji, that fecund swirl who's become the messaging embodiment of all things odious. For proof, look no further than Betabrand's popular "Poo Emoji Button-Up Shirt," which just completed its crowdfunding phase and received nearly 500 percent of the preorders needed to green-light production. The goal was to sell 50 shirts to early backers, but more than 230 had committed by the time crowdfunding closed Wednesday night. "Our initial production run will be about 800 units," Betabrand founder Chris Lindland tells AdFreak.

Retailers Are Using Data-Based Approaches to Fight Showrooming

Technology has given consumers the ability to be multichannel shoppers, giving rise to the showrooming phenomenon whereby people check out the merchandise in the stores, then go online and buy it elsewhere for less.

SMG’s Lead on P&G Wants to See a Shift From Social Media to Commerce

Specs

JCPenney Returns to Sales Strategy Online, but Struggles Persist

One month after JCPenney fired top exec Ron Johnson and brought Mike Ullman back as CEO, the retailer reportedly says it expects year-over-year Q1 revenues to be down 16 percent when it reports t

David’s Bridal Gets Mobile Makeover as Traffic Surges

With 50 percent of consumers using banks' mobile websites, per an Interactive Advertising Bureau report yesterday, one can imagine the opportunities retailers in more product-y niches are seeing with on-the-go consumers.

Mobile Boosts Cyber Monday; Facebook and Twitter Not So Much

Cyber Monday sales grew 17 percent year over year to almost $2 billion as spending by mobile shoppers soared, according to numbers released by Adobe today. At the same time, though, social media's influence on shoppers appears to be sputtering.