Why IBM’s Retail Clients Just Got More Interested in Facebook Ads
Performance Marketing
Next week, IBM will hold its Amplify event in San Diego and pitch marketers on the possibilities in front of them thanks to the company's first deal with Facebook. Retailers [...]
JCPenney Returns to Sales Strategy Online, but Struggles Persist
Brand Marketing
One month after JCPenney fired top exec Ron Johnson and brought Mike Ullman back as CEO, the retailer reportedly says it expects year-over-year Q1 revenues to be down 16 percent [...]
David’s Bridal Gets Mobile Makeover as Traffic Surges
Performance Marketing
With 50 percent of consumers using banks' mobile websites, per an Interactive Advertising Bureau report yesterday, one can imagine the opportunities retailers in more product-y niches are seeing with on-the-go [...]
Mobile Boosts Cyber Monday; Facebook and Twitter Not So Much
Performance Marketing
Cyber Monday sales grew 17 percent year over year to almost $2 billion as spending by mobile shoppers soared, according to numbers released by Adobe today. At the same time, [...]