I work at an ad agency, and I went to CES with clients. As a strategist, it's safe to say I'm not necessarily the typical CES attendee. I'm much more intrigued by shifts in behavior brought on by tech than by its mere existence.
Casey Neistat has done it again, releasing a holiday video for Samsung today with an enormous drone that lifts and flies the stunt-minded,
Uber is doing huge business in Mexico City, to the point where they feel comfortable using drones to taunt people who aren't using their service yet. A recent ad stunt for UberPOOL saw the company fly drones over gridlocked traffic. The drones carried signs saying things like "Driving by yourself?" and "This is why you can never see the volcanoes." That last one only makes sense if you know how polluted Mexico City is. The point is to guilt the reader into carpooling with the UberPOOL. (That won't get you anywhere faster, of course. In fact, you might wait just a little longer for your ride.)
Finally someone has found a good use for drones: Making a cake. A team of little flying robots assembles a three-tier confection by airlifting genoise, splashing icing, firing candies out of a makeshift cannon and even lighting a sparkler with a blow torch—all in a new ad for Norwegian telecoms company Telia.
If you want the best pizza, you're not going to order Domino's. But if you want your pizza delivered in the most innovative way, well, Domino's may have that market cornered. The chain took four years to modify a car to become the perfect delivery vehicle. And now it is testing drone delivery in New Zealand. And by all accounts, the first drone test went well, with the pizza landing gently and without major damage—save for a little cheese stuck to the top of the box. (Domino's did something similar in the U.K. way back in 2013, but that was when commercial drone delivery was years away from approval. We're much closer now.)
Last spring Nick Horbaczewski didn't have a clue what drone racing was. Now he's the CEO and founder of the Drone Racing League (DRL), with investors that include Miami Dolphins owner Stephen Ross.
To celebrate the FAA's loosening of restrictions on who can pilot commercial drones, Intel has put on a flying robot light show—and the results are pretty.
This week, the Adweek staff is highlighting accessories for folks who want to get fit, stay warm and keep connected, including a device that makes your iPhone a thermal camera, […]