9 Intriguing and Fun Digital Marketing Stats From the Past Week

With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week.

For Consumers, Microsoft’s HoloLens Is Still About 5 Years Away

Microsoft's HoloLens technology blends real life with holographic virtual reality, but it still may not be available as a consumer product until 2020.

This Startup Uses Data to Create More Cost-Effective and Eco-Friendly Food Brands

Hampton Creek, like most companies nowadays, employs data for marketing. More interestingly, the packaged-foods startup yesterday explained how it crunches the numbers to create products that are more profitable, environmentally friendly and healthier to eat, tapping into data from more than 400,000 species of plants.

Salesforce Adds $1M Prize in Disputed Hackathon

Cloud software platform Salesforce, following a review of its contest rules, awarded two top $1 million prizes in its hackathon, which had come under intense scrutiny after the original winner appeared to have violated guidelines.

Winner of Salesforce’s Hackathon Is Under Fire

The integrity of Salesforce’s hackathon event this week is being questioned after it was revealed that the winner, a former employee of the sponsor, may have built the app outside the acceptable timeframe.