Dove

The Most Engaging Brand Content of 2016, Month by Month

In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but […]

Ad of the Day: Dove Does the Mannequin Challenge, but Turns It Upside Down

For the latest installment of its iconic "Real Beauty" campaign, Dove tweaks the bizarrely popular Mannequin Challenge meme.

Why Seeking Untapped ‘White Space’ Is a Dangerous Trap for Marketers

Even if you've only been working in advertising for a week, you've probably heard, or maybe even said, "What we need to do is find the white space."

3 Things Kiss Taught Me About Marketing

When I was a kid, I straight-up loved Kiss. I was drawn to the makeup-wearing, leather-clad, blood-spitting, loud-playing band like a full-on groupie, buying every album and putting on face paint and singing my goddamn lungs out.

Global Agency of the Year: In Turbulent Times, Ogilvy Seamlessly Ushers in a New Era

When it comes to leadership changes, 2016 will be remembered as a time of disruption. While most will recall it as the year of Brexit and Trump, the ad business saw its own turbulent times, with no less than five top executives at major agencies being fired or resigning abruptly amid scandals.

Dove Straps Heart Monitors on Men to See How They React to Models, and Their Loved Ones

Imagine you're asked to assess the beauty of airbrushed photos of professional models—and then regular snapshots of your spouse, or a close family member.A new Dove ad from Portugal does that to a group of men, sitting them down in an empty warehouse and strapping them to a heart monitor in an attempt to measure their emotional response when a screen flashing pictures of stereotypically attractive women—the kind who might grace a shampoo ad with a half-smile—suddenly gives way to pictures of wives, sisters, daughters and grandmothers.

These Media Plans Represent Creativity at Its Finest, Regardless of Budget

The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group […]

Why Brands Are Building Their Own ‘Museums’ Where Immersion Is the Price of Entry

Cheesebraham Lincoln. Locheese Monster. Statue of Libercheese.

Dove’s New Billboards Criticize the Way the Media Discusses Female Athletes’ Looks

When it comes to commentary about female athletes, media outlets often focus on their looks rather than their performance on the field and that has got to stop, according to Dove's latest campaign. 

Dove Wants Women to Define Beauty for Themselves in New Campaign

Traditional beauty standards for women are arguably narrow but they aren't worth paying attention to, says Dove's latest campaign.