Here Are 4 Common Methods That Ad Fraudsters Use to Make Their Ill-Gotten Money
Performance Marketing
We all know bot-fueled ad fraud is a major problem for digital marketers, but how exactly does it work? Who makes money off fraudulent ad views, and how do they [...]
Proving Web Targeting Actually Works
Performance Marketing
The online ad industry often touts its ability to eliminate the sort of waste that is common in traditional media through its ability to provide superior targeting. But in practice, [...]
ComScore’s Patent War
Performance Marketing
The ad tech ecosystem only really ever gets controversial when premium brands' ads somehow end up on sketchy sites. That is, until comScore launched a three-front patent war.