We all know bot-fueled ad fraud is a major problem for digital marketers, but how exactly does it work? Who makes money off fraudulent ad views, and how do they insert themselves into the process?
The Media Rating Council (MRC) recently lifted its 18-month-old advisory against selling digital ads based on whether they are measurably viewed by consumers.
In the digital ad world, 2013 is thought to be the year the medium finally "grows up" and publishers start only selling ads people can actually see.
The online ad industry often touts its ability to eliminate the sort of waste that is common in traditional media through its ability to provide superior targeting. But in practice, the industry's targeting capabilities often leave a lot to desired.