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We all know bot-fueled ad fraud is a major problem for digital marketers, but how exactly does it work? Who makes money off fraudulent ad views, and how do they insert themselves into the process?
There's been a consistent thread of reports in the past couple of years about ad fraud that marketers have rightfully found alarming. The latest development came just last week, when a joint study by the Association of National Advertisers and White Ops found that bots-driven ad fraud will cost brands $7.2
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