Snapchat Is Now Pitching Brands on Sequential Video Ads
Performance Marketing
Snapchat is encouraging brands to run longer video by buying bigger packages of ads.
Facebook Card’s Big Implications for Advertising, Shopping
Performance Marketing
During Facebook’s earnings call on Wednesday, CFO David Ebersman said the company’s Gifts service contributed a “very small” portion of the company&rsqu
New Title Game Sponsorship Could Cost Up to $35 Million
With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring [...]
Discover “My name is Peggy”
Brand Marketing