Snapchat Is Now Pitching Brands on Sequential Video Ads

Snapchat is encouraging brands to run longer video by buying bigger packages of ads.

How Snapchat’s CEO Plans to Conquer the Advertising World

Evan Spiegel admits to being a little nervous ahead of his first trip to the Cannes Lions International Festival of Creativity. That's understandable. At 25—an age when many college grads are still backpacking around Europe—the founder and CEO of Snapchat has been given top billing at one of advertising's biggest events.

Why This Former JWT Leader is Happy to Be at a Mid-Sized Digital Shop

Specs Who: David Eastman Current gig: Managing partner MCD Partners, a digital experience design shop with estimated revenue of $20 million and offices in New York, Chicago and Rochester, N.Y.

Discover Returns to the Super Bowl for the First Time Since Card’s 1986 Launch

Discover is back on the Super Bowl this year, for the first time since the credit card was launched in 1986 with its "Dawn of Discover" ad.

Snapchat Promises ‘Gorgeous Advertising’ With Its New Discover Channels

Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice, CNN and others.

Facebook Card’s Big Implications for Advertising, Shopping

During Facebook’s earnings call on Wednesday, CFO David Ebersman said the company’s Gifts service contributed a “very small” portion of the company&rsqu

New Title Game Sponsorship Could Cost Up to $35 Million

With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring the new NCAA Div. I football title game.  

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