Performance Marketing

Snapchat Is Now Pitching Brands on Sequential Video Ads

Letting advertisers run longer creative

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By Lauren Johnson

January 18, 2017

Snapchat is encouraging brands to run longer video by buying bigger packages of ads.

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Headshot of Lauren Johnson

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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