Performance Marketing

Snapchat Is Now Pitching Brands on Sequential Video Ads

Letting advertisers run longer creative

By Lauren Johnson

January 18, 2017

Snapchat is encouraging brands to run longer video by buying bigger packages of ads.

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
Recommended articles
You Might Like

The Hunt for the Next Best Identity Solution Doesn’t Benefit Consumers

By Tim Glomb, VP Content and Data, Cheetah Digital

Webex and GoDaddy CMOs Share How They Build Genuine Connections Through Emotional Storytelling

By Julie Cullinane

A Playbook for Thriving in the Post-Cookie World

By TransUnion

Cross-Screen TV Measurement Is the Key to Unlocking Today’s Upfronts

By Christine Grammier

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}