DirecTV Ridicules Cable Users as ‘Settlers’ in Frontier-Themed Ads
Creativity
DirecTV: the final frontier? A bunch of "Settlers"—a modern suburban family dressed like the cast of Little House on the Prairie—settle for cable rather than DirecTV in Grey's latest ads [...]
‘Petite Randy Moss’ Is Cable’s Latest Victim in DirecTV’s New Height-Mocking Ad
Creativity
Grey New York plays the height card in a new ad touting DirecTV's NFL Sunday Ticket. The commercial stars Randy Moss, a future NFL Hall of Famer mulling a comeback. [...]
Ad of the Day: Eli Manning and Tony Romo Do Their Best Rob Lowe for DirecTV
Brand Marketing
DirecTV killed its long-running Rob Lowe campaign in April after more than six months of spots in which the actor introduced
Former DISH Executive Takes the Reins at The Weather Channel
The Weather Company is shaking up its management ranks and bringing in former DISH Network executive Dave Shull to operate a "newly formed, fully integrated division" called The Weather Channel [...]
DirecTV Ditches Rob Lowe for Hannah Davis and a Horse in Shamelessly Silly New Ads
Creativity
DirecTV doesn't want you to have to look at ugly cable wires and boxes. So, it's putting Hannah Davis on your screen instead (and saying goodbye to Rob Lowe).
24 Hours in Advertising: Wednesday, Feb. 11, 2015
Brand Marketing
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: