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AT&T is ready to roll out its first advertising product since it closed its acquisition of DirecTV three months ago.
AT&T AdWorks, the telecom giant's advertising sales wing (which now includes DirecTV's advertising operations) has partnered with Opera Mediaworks to offer clients the ability to have the same campaign run across television and mobile.
"The industry has been talking about cross-screen for years, and the screen that's always been conspicuously absent is the TV screen," Mike Welch, head of strategy and product at AT&T AdWorks, told Adweek.