Instagram Has Now Sold Ads to 500,000 Brands After a Huge 6-Month Run
Performance Marketing
It's been almost 12 months since the global launch of Instagram's ads API, and the system appears to be gaining significant revenue steam for the app's parent, Facebook.
Cost Per App Install Is 30 Percent Less Than Expected On Twitter, Lyft Says
Performance Marketing
Twitter is starting to sell app install ads to all, and the car service Lyft said that these campaigns cost 30 percent less to acquire a new customer than the [...]
Marketers See Shift in Search From Direct Response to Branding
Performance Marketing
A study released from Google today reveals that marketers are moving towards search campaigns that build top-of-mind awareness.
Social and Native Ads Are More Effective Than Email, Study Says
Performance Marketing
Marketers say that social media ads and native promotions are better for brands than email, according to Millward Brown Digital's study for MediaBrix.
Direct Marketing Association Names New Leadership
Brand Marketing
The Direct Marketing Association, one of the advertising and marketing industry groups at the center of the debate over big data, privacy, and the policies and regulations that should be [...]
5 Questions With Twitter’s Global Online Sales Leader
Performance Marketing
Twitter’s Richard Alfonsi, head of global online sales, said that the next mobile ad products on the platform will be ones that drive consumers to act right within their tweets—email [...]