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Instagram ads are getting the carousel treatment along with links, the photo-sharing app announced today. These crucial new ad features signal a maturing Instagram, which has been slowly increasing its marketing sophistication.
Advertisers can now place multiple photos in one sponsored post for consumers to flip through. At the end of the carousel, users have options to click on additional content or visit a website to learn more.
Until now, brands have mostly used the app as billboard space to flash ads as users scroll by.