Facebook has built a "call" button people can tap to call businesses directly from an ad. More than 40 million businesses have Facebook pages, and now they can add the instant call button in marketing campaigns.
The button opens more direct-response marketing opportunities on Facebook, which previously only offered businesses the ability to ask users for Likes or a button for directions.
Facebook calls these "local awareness ads," and they can target users by neighborhood. "Our new local awareness objective is the first Facebook ad objective created explicitly for local businesses," Facebook said in its post today announcing the new features.
Local businesses can set up a campaign with the buttons from their Facebook pages and see the results.