Direct Marketing Agency Triumphs Over ‘Mad Men’
Performance Marketing
“Wonder Who?” was not an unusual “Mad Men” reaction in 1960s when direct marketing agency Wunderman, Ricotta & Kline, already at the top of the direct mail and mail order [...]
By Association: Brands, Data and Marketing Finally Have Come Together
Performance Marketing
Call it marketing data’s destiny. On July 1, if membership approves, the Data and Marketing Association (DMA) will be owned and operated by the Association of National Advertisers (ANA). Perhaps [...]
3 DRTV Testing Tips for Digital Marketers
Performance Marketing
Lately, I have been talking to several marketers that want to test direct response television advertising for their brands. Interestingly, these companies that want to test DRTV are category disruptors, [...]
Thank You, Arthur Blumenfield, Joyful Storyteller
Performance Marketing
This past week, we bid farewell to a gentleman and a marketing pioneer, Arthur Blumenfield. For those of us in the New York marketing community, who revere data and data-driven [...]
Medicare Marketing: 3 Strategies to Address Acquisition Declines
Performance Marketing
If you’re responsible for Medicare marketing, you are most likely already prepping for the eight weeks in the Fall that have become pivotal to your business strategy. It’s the only [...]
Direct Marketing ‘Discovered,’ at Last
Performance Marketing
After years of being the poor relative to brand advertising, our direct discipline has finally been discovered by the big brand purveyors — all of those Mad Men who traditionally [...]