As Eric likes to say, he is a seasoned media professional. Eric has years of experience developing and executing integrated multi-media campaigns involving everything from the latest in digital to chalk drawings on sidewalks. Eric joined the HackerAgency with heavy digital credentials having managed awareness and acquisition programs for online educators and consumer electronics brands. At HackerAgency he leads planning of strategic media executions across all channels for a range of clients in telecom, insurance, and personal services.
Lately, I have been talking to several marketers that want to test direct response television advertising for their brands. Interestingly, these companies that want to test DRTV are category disruptors, [...]