Jill’s career spans 25+ years with experience in performance marketing, communications, advertising, branding and creative development. She has a track record of success in building business for national brands like Netflix, Carnival Cruise Lines, AT&T and Hyatt, as well as regional healthcare accounts such as Highmark, and Emblem Health. She has earned a reputation as a strong agency leader based on her proven ability to develop relationships and drive innovation. Proud wife, mother, sister, and daughter, Jill believes passionately in giving back and has served executive leadership roles on the Board of Directors for Family Law CASA of King County.
6 Strategies for Medicare AEP Marketing Success
What makes for a successful AEP goes beyond strategy, beyond creative and goes beyond media. It delves deep into an effective team, working well together. Collaboration toward a common goal [...]
Solving the Puzzle of a Medicare Age-in Strategy
As Medicare acquisition marketing gets harder, the next frontier will evolve. In this next stage, growth strategies are likely to swap to more of a robust age-in strategy. Getting the [...]
Are Your Data Decisions Sending the Right Message?
The old way of “house-holding” is relevant when making household purchases, like cable service. But, it’s not relevant with making individual purchases, like shoes. Today even a 3-year-old child has [...]
Why Direct Mail Is the Rodney Dangerfield of Media
If you’re in control of marketing and you’ve ignored the direct mail channel — you may be making a mistake. And yet, like the famed Energizer Bunny, the mail channel [...]
Medicare Marketing: 3 Strategies to Address Acquisition Declines
If you’re responsible for Medicare marketing, you are most likely already prepping for the eight weeks in the Fall that have become pivotal to your business strategy. It’s the only [...]