digital agencies

AKQA Creates Product Director Role to Help Clients Innovate

AKQA has hired Zac Park in the new role of product director, where he'll work with the agency to accelerate clients' connected product and service development programs.

Digital Agencies Are Still Amped for Apple Watch Despite Recent Scrutiny

During Tuesday's quarterly earnings report, Apple did not reveal how many smartwatches it has sold since the gadget's wide release in nine countries on April 24. The dearth of particulars has led to a lot of back-of-the-napkin math and speculation, with analysts estimating anywhere between 2 million and 4 million units have shipped.

Online Ad Firms’ Stocks Slump Despite Revenue Gains

Many online advertising firms are struggling in the wake of falling stock prices, as reported by The Wall Street Journal, even though global spending on online ads is expected to climb 25 percent this year, according to eMarketer, and will r

360i’s Sarah Hofstetter on Reaching the Top—and Staying There

CANNES, France—Everyone dreams of being No. 1. But reaching the top quickly introduces a new pressure: staying on top.It's a problem most agencies and brands would be happy to have, and it's one currently being faced by 360i and its category-leading clients like Oreo, HBO and Coca-Cola.

Survey Predicts a Bleak Future for Agencies

If you think the prospects for agencies are challenging right now, look ahead five years.

What Exactly Is Going On at iCrossing?

These are boom times for digital agencies—particularly those that have stayed in stride with the latest hot trend. Where search was the discipline clients craved five years ago—thanks, Google—social and branded content have become the predominant forms of digital messaging over the last 18 months.

iCrossing Hires Moxie and Razorfish Vets

A steady stream of new business means more hands needed on deck for iCrossing.

Sapient CMO Bill Kanarick Talks Brand Narratives

SapientNitro will hold its third annual iEX marketing event on May 29 at at the London Film Museum in the United Kingdom, featuring speakers such as Oscar-winning director Ja