AKQA has hired Zac Park in the new role of product director, where he'll work with the agency to accelerate clients' connected product and service development programs.
During Tuesday's quarterly earnings report, Apple did not reveal how many smartwatches it has sold since the gadget's wide release in nine countries on April 24. The dearth of particulars has led to a lot of back-of-the-napkin math and speculation, with analysts estimating anywhere between 2 million and 4 million units have shipped.
Many online advertising firms are struggling in the wake of falling stock prices, as reported by The Wall Street Journal, even though global spending on online ads is expected to climb 25 percent this year, according to eMarketer, and will r
CANNES, France—Everyone dreams of being No. 1. But reaching the top quickly introduces a new pressure: staying on top. It's a problem most agencies and brands would be happy to have, and it's one currently being faced by 360i and its category-leading clients like Oreo, HBO and Coca-Cola.
These are boom times for digital agencies—particularly those that have stayed in stride with the latest hot trend. Where search was the discipline clients craved five years ago—thanks, Google—social and branded content have become the predominant forms of digital messaging over the last 18 months.