Silicon Beach: Southern California’s New Ad Agency Hot Spot
Brand Marketing
Chris Raih wanted to settle somewhere funky and hip with ready access to creative talent when he was scouting a Southern California location in 2006 for his about-to-launch ad agency [...]
Mobile Advertising Skyrocketed 111% Last Year
Performance Marketing
Mobile advertising spend jumped 111 percent to $3.4 billion during 2012, per an Interactive Advertising Bureau report today, accounting for 9 percent of all digital ad revenue last year.
HTC One Is Putting 40% of Its Ad Buy Into Digital
Performance Marketing
Erin McGee has been North American vp of marketing for HTC for three months, and she's dead-set on taking the brand in a new direction.
Business Insider’s Slideshows Are Now Ads, Too
Performance Marketing
Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows.
Taco Bell’s Digital Guacamole
Performance Marketing
Can apps sell appetizers? Taco Bell aims to fill its digital belly to find out, launching a campaign today to push new appetizer menu items.
Online Advertising Remains Red Hot
Performance Marketing
Internet ad spend grew 18 percent year-over-year to nearly $9.3 billion during the third quarter, per the Interactive Advertising Bureau's U.S.-based numbers annou