Pepsi Next is launching an English-Spanish online video campaign today featuring Univision star William Levy—who is playing six spoofy "bring sexy back" characters that represent a continuation of the brand's focus on parody. Levy will cheesily play an action figure, a rock star, a doctor, a romantic, a Captain Kirk-inspired sci-fi guy and a show-biz wannabe.
The videos are available on YouTube in both languages, while supported by display ads, social media promos and in-store marketing.
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