Taco Bell Buys Its First Instagram Ads to Push Waffle Tacos
Performance Marketing
Taco Bell's "Wake Up Live Mas" campaign entails a clever TV push, radio ads, in-store point-of-purchase and earned social media—all common marketing fare nowadays.
General Mills, Lexus and Levi’s Play with Digital Radio
Performance Marketing
General Mills this afternoon will give out around 10,000 samples of its nine-month old product, BFast, at a free Bridgit Mendler concert in Los Angeles as part of the Pandora [...]
This Agency Aims to Make Your Next Trip to the DMV Less Painful
Brand Marketing
Specs Who J. Paul Anderson, regional vp; Andrew Martin, president, North America; Sandi LiSanti, director of finance and operations What Digital agency Where Kirkland, Wash., offices
Rokkan Lands Aer Lingus, Nabbing First European Work
Performance Marketing
New York-based Rokkan has been flying high for months, picking up new clients and opening offices across the country.
Appliance Brands Are Diving Into Digital This Summer
Performance Marketing
KitchenAid, which has doubled its digital and traditional marketing budgets this year, is debuting three online video ads today on Hulu and BrightRoll's
Rihanna Joins Budweiser, Takes Beer Giant’s Music Pitch to 85 Countries
Brand Marketing
Apparently taking a cue from Coke's global music efforts, Budweiser today has announced a deal with Rihanna that enta