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New York-based Rokkan has been flying high for months, picking up new clients and opening offices across the country. Now the Publicis Groupe shop has landed the European digital work for Aer Lingus, establishing the agency's first assignment across the pond.
Ronan Fitzpatrick, head of e-commerce for the Irish airline, suggested that Rokkan's efforts for clients JetBlue and Virgin America in the United States was the basis for giving the agency the digital lead role for the brand's campaigns abroad.