Russian Ring of Digital Ad Crooks Is Reportedly Making Over $3 Million a Day
Performance Marketing
White Ops today reported that a group of Russia-based cybercriminals is stealing $3 million to $5 million daily from premium-video-focused advertisers.
YuMe Launches Heat-Seeking Ad Fraud Map
Performance Marketing
To help combat ad fraud around the world, digital video advertising company YuMe has created a global map that will show where exactly fraudulent online activity is propagating.
ANA Is Assessing the Extent of Digital Ad Fraud
Performance Marketing
Thirty members of the Association of National Advertisers are participating in a month-long study to examine just how badly bot fraud is impacting digital campaigns. The ANA has teamed with [...]