Trustworthy Accountability Group, an anti ad-fraud player, today is announcing a Verified by TAG program that costs $10,000 annually for digital ad sellers like publishers, ad exchanges and agencies to take part in. Their promos will be tagged with unique code to distinguish the subsequent consumer impressions from the ads that ultimately go unseen via fraudulent bot networks.
This New Program Aims to Stop Ad Bot Owners From Getting Paid
Google, AOL, WPP, Omnicom and Publicis support TAG
