Lucas Alexander is lucky he didn't get punched in the nose by one or more of the fathers he met while filming this provocative public-service campaign for Danish nonprofit BØRNEfonden (Child & Youth Foundation.)
It's no secret that having kids can dampen a couple's sex life. And travel agency Spies Travel has devoted its existence to championing sex among the Danish—by getting them to take more vacations, which they claim boosts the chances of getting lucky by 102 percent. For the third ad in the "Do It for Denmark" campaign, Spies came up with a compelling idea—a "Do It Forever" loyalty program, with a fertility bonus that gives you bigger travel discounts if you have more kids.
The anti-Trump outdoor advertising rolls on—even overseas. We've seen a ton of Donald-bashing outdoor ads in the U.S. (from the Nuisance Committee to Wieden + Kennedy to those rogue NYC bus-shelter ads), and it seems that Europe is getting into the spirit as well. That's judging by a clever bus ad from Denmark that pleads with American expats to vote—lest the unhinged Trump find his way to the White House.
CANNES, France—The back of a conference access pass is generally pretty worthless, except as a place for organizers to sell ads. But what if that space could be used to advertise yourself?
The ballerinas at the Royal Danish Theatre are not messing around. Tutu-clad dancers wield AK-47s in a new ad for the theater, celebrating the many hands and hard work that go into putting on a season's worth of live shows. Scene designers drip paint, wardrobe artists labor over sewing machines, musicians practice their instruments backstage, singers warm up their voices, and actors get into character in the gorgeously shot, busy-bee montage promoting the arts institution, which presents ballet and opera.
Playing on the double-sticked nature of the product, Twix in the Nordics pulled a modern—and more discomfiting—version of Doublemint's "Double Your Pleasure." Patchwork Group in Denmark helped prep the campaign, which will run in all Nordic nations. In the video, unsuspecting café patrons sit down at a table and immediately start to notice something slightly off. They are surrounded by various sets of twins.
Men, as a general rule, aren't exactly thrilled to eat green lunches. Denmark's most popular brand of liver pâté, Stryhns, runs with that stereotype in this amusing ad—in which male workers sit down to eat lunches evident packed by their spouses, and soon freak out completely when they see the grub.
Divorce is a topic that's almost never explored in advertising. It's just too thorny and depressing.
David Felton appears to be a fan of direct marketing. The British advertising creative, who recently moved from New York City to Copenhagen, has been having trouble finding dates in Denmark. So, for Valentine's Day, he plastered some 100 fliers around the city showing his grinning face. "Have you seen this guy? Would you like to?" said the copy. And the tear-away pieces of the flier encouraged would-be romantics to contact Felton on Twitter with the hashtag #ValentinesDavid.
Can you connect the dots? Ad agency Essencius recently launched a teaser campaign in Denmark touting stevia- and cane-sugar-sweetened Coca-Cola Life, but only about 5 percent of the population could actually see the message.