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CANNES, France—The back of a conference access pass is generally pretty worthless, except as a place for organizers to sell ads. But what if that space could be used to advertise yourself?
That was the idea that led two young Dutch creatives—Mark van der Heijden and Ramin Bahari—to create the Portfolio Badge for attendees at the Cannes Lions International Festival of Creativity.
Here's how it works: If you're looking for a job, a client or just a chance to highlight your recent work, you can visit PortfolioBadge.com