IAB Announces Schedule for 2017 Digital Content NewFronts
Performance Marketing
Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in [...]
MTV Star ‘Big Black’ Boykin Pitches ‘Big’ New Car in Goofy Videos for Fiat
Brand Marketing
Chris "Big Black" Boykin holds Guinness World Records for eating five powdered donuts in three minutes and eating three bananas in one minute. Now comes his latest accomplishment—making the Fiat [...]
Defy Media Shows Off Its Small Yet Mighty Presence
Performance Marketing
Online production house Defy Media might not have as many creators on its roster as multi-channel networks do, but it wants advertisers to know it has just as much reach and resonance [...]
How Defy Media Creates a Fun, Youthful Workspace Behind the Scenes
Brand Marketing
2015 NewFronts presenter Defy Media knows what the kids want. As one of the largest original content creators for the 13 to 34 demo, with a large chunk of content [...]
Defy Media Skewers NewFronts In the Most Loving Way Possible
Performance Marketing
Defy Media's Honest Trailers, which skewers new movies, is turning its brutally frank eye toward the Digital Content NewFronts, where, over the next two weeks, more than 30 media companies [...]
Study: Young People Watch More Than 22 Hours of Online Video a Week
Performance Marketing
A new study shows that watching content online instead of on TV is the new normal for young millennials and even younger Gen Zers. Just how much digital video are [...]