Defy Media

IAB Announces Schedule for 2017 Digital Video NewFronts

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.

Ryan Reynolds Parodies Himself as Deadpool in the Film’s ‘Honest Trailer’

For the first time, a web series about fake movie trailers reached beyond movie buffs and comic book fanboys to the producers, studios and stars that make the real films. ScreenJunkies' Honest Trailers, which has close to 1 billion views since its start in 2012, is now starting to leverage that burgeoning Hollywood relationship.

Programming Content Helps Set Defy Media Apart From Other Multichannel Networks

While most digital video networks presenting at this year's NewFronts will be explaining to ad buyers over the next two weeks just how different they are from traditional TV, Defy Media went in the opposite direction.

These 4 Multichannel Networks Plan to Capitalize on the Cord-Cutting Generation

By now, it's a given that millennials—some of them having cut the cord, others never having had a cord to cut—are consuming an unprecedented crush of video content on a growing array of platforms and devices.

YouTube Will Debut a Scripted Comedy From Smosh, but Not on YouTube Red

Popular YouTube comedy duo Smosh is getting into the sitcom business. YouTube announced today that scripted comedy Part Timers starring Anthony Padilla and Ian Hecox (aka Smosh) will debut exclusively on the Smosh YouTube channel on Jan. 11 with Schick Hydro signed on as brand partner for the first season.

MTV Star ‘Big Black’ Boykin Pitches ‘Big’ New Car in Goofy Videos for Fiat

Chris "Big Black" Boykin holds Guinness World Records for eating five powdered donuts in three minutes and eating three bananas in one minute. Now comes his latest accomplishment—making the Fiat 500 look like a roomy car.

Defy Media Shows Off Its Small Yet Mighty Presence

Online production house Defy Media might not have as many creators on its roster as multi-channel networks do, but it wants advertisers to know it has just as much reach and resonance as the big names out there. 

How Defy Media Creates a Fun, Youthful Workspace Behind the Scenes

2015 NewFronts presenter Defy Media knows what the kids want. As one of the largest original content creators for the 13 to 34 demo, with a large chunk of content […]

Defy Media Skewers NewFronts In the Most Loving Way Possible

Defy Media's Honest Trailers, which skewers new movies, is turning its brutally frank eye toward the Digital Content NewFronts, where, over the next two weeks, more than 30 media companies wil

Study: Young People Watch More Than 22 Hours of Online Video a Week

A new study shows that watching content online instead of on TV is the new normal for young millennials and even younger Gen Zers. Just how much digital video are they watching? The average survey taker viewed 11.3 hours of free online video (on sites like YouTube) and 10.8 hours of subscription video (on sites like Netflix) for a staggering total of 22 hours a week.