How Defy Media Creates a Fun, Youthful Workspace Behind the Scenes

2015 NewFronts presenter Defy Media knows what the kids want. As one of the largest original content creators for the 13 to 34 demo, with a large chunk of content directed toward kids 13 to 17, the digital production company, by its own estimate, reaches about 150 million viewers a month. Defy Media was started in 2013 with the merger of Web video giants Alloy Digital and Break Media, creating a stellar collision, moving its most successful properties under one roof.

Under its literal roof, mementos from its most popular brands punctuate the Los Angeles workspaces, creating a collaborative as well as an insider experience for visitors and employees alike. "Our team produces video programming that entertains millions of people every day," said Defy Media president Keith Richman. "We wanted our workspace to reflect that creativity happening behind the scenes and inspire everyone who touches the business by highlighting the brands and programming that got us where we are today."


Split Up

Defy Media has two spaces: one for production, another for offices.


Pop Culture Updates

The set of Drama King, which launched last fall and stars popular YouTube personality Kingsley. The talk show airs every Thursday on ClevverTV and covers the past week in pop culture and entertainment.



Web-based comedy duo Smosh recently won a Shorty for YouTube Star of the Year.


True Connection

Mail received over the past year from Smosh fans serves to connect the Defy team with the audience that loves the channel. Smosh’s YouTube channel has over 20 million subscribers.


Reforged Replicas

AWEme program Man at Arms: Reforged created replicas of Wolverine’s claws and a Skyrim Dragonborn’s helmet.

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