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Online production house Defy Media might not have as many creators on its roster as multi-channel networks do, but it wants advertisers to know it has just as much reach and resonance as the big names out there.
"There's nobody better in the ecosystem at making and distributing content than we are," Defy Media president Keith Richman told Adweek at its Digital Content NewFronts debut in New York on Monday.
Last year, Defy Media averaged 500 million video views per month on its in-house content.