Nostalgic for the Future: Data That is ‘Close to You’
Performance Marketing
Last week, I had a dream — and in it, Karen Carpenter and I were friends. The following night, I had a similar dream — and this time it was [...]
B2B Marketing Success Starts and Ends With Data
Performance Marketing
Two new studies on B2B data and marketing highlight both challenges and opportunities in putting the workhorse of modern-day marketing — data — to profitable use. They are worth reading.
You’re Spending Too Much: Cast a Smaller Net for Bigger Returns With Personalized Marketing
Performance Marketing
Marketers have been spreading their net much too wide. Data analytics plays a critical role in achieving personalized marketing. Here's what too-wide a marketing net looks like, and this is [...]
By Association: Brands, Data and Marketing Finally Have Come Together
Performance Marketing
Call it marketing data’s destiny. On July 1, if membership approves, the Data and Marketing Association (DMA) will be owned and operated by the Association of National Advertisers (ANA). Perhaps [...]
Digital Data Under the Tuscan Sun
Performance Marketing
I’m fortunate to be taking a holiday this year, currently in the Italian countryside. As carefree as a bike ride among Tuscan sunflowers — there’s a specter threatening to haunt [...]
Brands Will Now Know How Many People Bought Products After Seeing LinkedIn Ads
Performance Marketing
Fresh off its $26.2 billion acquisition by Microsoft, LinkedIn is lifting the hood on its advertising business to give marketers a glimpse at which campaigns are the most effective at [...]