Fresh off its $26.2 billion acquisition by Microsoft, LinkedIn is lifting the hood on its advertising business to give marketers a glimpse at which campaigns are the most effective at driving sales.
The professional social network is launching conversion tracking for advertisers today that shows how many people took an action such as purchasing a product or signing up for a service after viewing either a text ad or a piece of sponsored content. To access the stats, marketers just plug a piece of code called a tag into their websites.
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