Accounts in Review: As With Other Media Searches, Mondelez Is Only Considering Insiders
Brand Marketing
Consolidation is not the goal of Mondelez International's global media review, but rather efficiencies. So, in the end, contenders and current roster players Carat and MediaVest will remain, according to [...]
How Havas Worldwide Won the Edible Arrangements Account Without a Pitch
Brand Marketing
Score one for leveraging past relationships. In 2010, when Havas Worldwide CEO Andrew Benett was CEO of sister shop Arnold, that agency pitched and won CVS' creative account. The retailer's [...]
This Agency Quickly Delivered 18 Million Targeted Impressions for CVS Pharmacy
Brand Marketing
Specs Who Sway Group partners (l. to r.) Allison Talamantez, president, business development; Danielle Wiley, CEO; Joni Richman, general counsel; Tiffany Romero, president, influencer management; Francesca Banducci, COO
Agency of the Year: BBDO’s Tenacity Turned a Major Client Loss Into a Minor Setback
Brand Marketing
Even for indefatigable account man Andrew Robertson, BBDO’s global loss of Gillette's men's product line in 2013 was devastating.
Creative Review Shortlists Are No Longer All That Short
Brand Marketing
Traditionally, a finalist in a creative review has had to beat just a couple of other shops to get the business. Recently, though, the odds of winning have gotten much [...]
Incumbents Rule in Media Pitches for Mercedes and Brand USA
Brand Marketing
For once, it was a good week for incumbents in account reviews—at least among media agencies. PHD, the media agency for Mercedes-Benz USA since 1999, retained its assignment, with annual [...]