Incumbents Rule in Media Pitches for Mercedes and Brand USA

But not so in CVS' creative search

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For once, it was a good week for incumbents in account reviews—at least among media agencies.

PHD, the media agency for Mercedes-Benz USA since 1999, retained its assignment, with annual media spending of about $320 million. The other finalists could not be ascertained. Accenture helped manage the search.

Likewise, MediaCom has successfully defended media responsibilities on Brand USA, which spends about $30 million in media each year. Sources identified the other contenders as MMGY in Kansas City, Mo.

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