Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients' products to new people; it was that easy.
Here's an ad that might make you question the nature of the Internet, who you are and what makes you happy. OK, maybe not all that, but it does touch on those themes. And it includes man-on-man suckling action.
While this idea may sound apocalyptic, I'd suggest the traditional post of CMO may well be on the way out. Consider British Airways, traditionally a champion of big brand marketing, whose recent top-level marketing restructure has seen the end of the CMO role entirely and its incumbent moved to the new post of director of customer experience.
Social media marketing is generating lots of buzz for brands, but interest in acquiring shops that specialize in it is another story.
Marketers now have new tools with which to target Twitter users in its Tailored Audiences program, the social messaging platform announced today.
Like the social advertising version of Twitter.com versus Tweetdeck, Facebook’s and Twitter’s ad platforms can satiate most advertisers. Power marketers looking for more bells and whistles typically turn to third-party ad platforms to advertise on the social networks, though.
Social marketing can be wasteful. Depending on how often someone checks their Facebook News Feed or Twitter stream, they might rarely see a brand’s message unless it was paid to be put front and center.
When Salesforce acquired social marketing software company Buddy Media in June for $689 million, the CRM giant’s execs said the resulting Salesforce Marketing Cloud—merging Buddy and Salesforce-owned social analytics firm Radian6—would result in the company&rsq
Direct marketing often gets a bad rap. People don’t like talking about mailing lists and CRM if they can instead jaw on about this or that viral/disruptive/engaging/[insert jargon] campaign. But Facebook will soon give brands a new reason to care about direct marketing.