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The martech landscape has seen explosive growth the last couple of decades, but even when the field was a bit smaller, it was a challenge for marketers to clearly understand what all the solutions did.
Firms like CabinetM and others, as well as Scott Brinker’s Chief Marketing Technologist Blog, have tracked the growth of marketing technology solutions, with CabinetM cataloging more than 8,000 products across over 300 categories. And the growth doesn’t show signs of slowing or stopping.