This Study Shows Why Retailers Should Ramp Up Their Email Game for Millennials

Epsilon's new shopper behavior study may be the latest indication that millennial consumers are no longer spring chickens. In fact, they are using—and hold on to your ironic fedoras, folks—email more than people of other ages to find products and services. 

Study: Print Coupons Are Still More Popular Than Digital Deals Among Moms

Digital, evidently, hasn't destroyed the newspaper coupon. Heads of household still search paper media for deals more than they do Google, Bing, Yahoo, etc., per a study by, which surveyed 2,200 moms.

Walgreens and Starbucks Go Mobile for Black Friday

Walgreens has partnered with Starbucks in a Black Friday mobile couponing initiative—which includes a touch of gamification—showing off some of the back-end work the pharmacy and grocery giant has

Mobile Shoppers Iffy on Coupon Redemption

Brands running mobile coupon campaigns, take heed: You might as well require consumers redeem the coupon in stores.

Big Pharma’s Jagged Little Pill

As acting counsel of DC 37, a New York-based union health plan that covers 313,000 members, Audrey Browne is naturally hyperconscious of the rising cost of prescription drugs. “We monitor the money flying out the door,” she says, “and we watch every penny.”