Epsilon's new shopper behavior study may be the latest indication that millennial consumers are no longer spring chickens. In fact, they are using—and hold on to your ironic fedoras, folks—email more than people of other ages to find products and services.
Digital, evidently, hasn't destroyed the newspaper coupon. Heads of household still search paper media for deals more than they do Google, Bing, Yahoo, etc., per a study by Womensforum.com, which surveyed 2,200 moms.
Walgreens has partnered with Starbucks in a Black Friday mobile couponing initiative—which includes a touch of gamification—showing off some of the back-end work the pharmacy and grocery giant has
Brands running mobile coupon campaigns, take heed: You might as well require consumers redeem the coupon in stores.