Walgreens has partnered with Starbucks in a Black Friday mobile couponing initiative—which includes a touch of gamification—showing off some of the back-end work the pharmacy and grocery giant has been busy with for the last year.
Around this point in 2011, Walgreens upgraded the scanners in its 8,000 stores to bring coupons and smartphones together, while training 240,000 employees on how to redeem the mobile offers. Now for this holiday season, the brand’s revamped mobile app lets it plug in specials on a daily basis without requiring consumers to download a new version.
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