News Startups Like ‘LittleThings’ Are Trying to Tackle Viewability Early
Performance Marketing
The issue of viewability, online ads people can actually see, is the cause of much Sturm und Drang among publishers and advertisers these days, but a new wave of media [...]
These Snacks Taste Sweet as a Bag of Kittens and Puppies in Odd British Ads
Creativity
In a loopy but memorable attempt to symbolize the sweetness of its biscuits and tea-cakes, McVitie's new British TV campaign shows cute, cuddly critters emerging from its snack packages.
Google Coughs Up Cookie Dough for Apple Breach
Performance Marketing
Google agreed to pay a total of $17 million to 36 states and Washington, D.C. to settle a privacy suit for trying to beat Apple’s cookie restrictions on its Safari [...]
Google’s Latest Role: The Cookie Monster
Performance Marketing
Google is going after all the cookies, and the rest of the data-hungry world is worried that only crumbs will be left. The search king is among a core group [...]
Mozilla Decision Harms More Than Just Advertisers
Performance Marketing
If technology ideologues don’t start heeding the warnings of the businesses that pay for the Internet’s incredible diversity, consumers worldwide will soon be left holding a bill that they didn’t [...]
Do Not Track Advocate Mozilla Supports Some Tracking
Performance Marketing
Mozilla is taking an "everyone but me" approach to Do Not Track.