Lou Mastria


Mozilla Decision Harms More Than Just Advertisers

If technology ideologues don’t start heeding the warnings of the businesses that pay for the Internet’s incredible diversity, consumers worldwide will soon be left holding a bill that they didn’t even know existed. In late June, Mozilla—maker of the popular Firefox Web browser—announced that it would block the vast majority of third-party cookies for all of its users worldwide. It is a move that carries very little upside for consumers and threatens to destabilize the economic ecosystem on which the modern Internet, and the ad-supported content that is its hallmark, is built.