Lou Mastria
Mozilla Decision Harms More Than Just Advertisers
Performance Marketing
If technology ideologues don’t start heeding the warnings of the businesses that pay for the Internet’s incredible diversity, consumers worldwide will soon be left holding a bill that they didn’t [...]
This Is Huge!
In the summer, an unparalleled group of previously disparate interests in the online advertising ecosystem agreed to speak the same language about behavioral advertising.
How to Grow Your Privacy Team in a Down Economy
It may not be in their job descriptions, but your marketing, sales and business development folks are important parts of the privacy team. This is especially so when it comes [...]
New ‘Publishers’ and New Self-Regulation
In these harsh times, staying afloat and keeping your privacy/security programs shipshape are not givens. So, the privacy professional needs to be even more part of the conversation about strategy. [...]
Find Safe Harbor in Privacy Policies
Warning: Some of what you may read these days is neither for the faint of heart nor for those who fear change. While I urge you to continue reading this [...]
Privacy Is Just Table Stakes
As we head into the annual DMA conference, I am drawn to think back on some of the columns the good people at Target Marketing magazine have allowed me to [...]
Nuts & Bolts: Eye on Privacy
During the past few months, a great deal of attention has been paid to the issue of online behavioral advertising (OBA). It’s been driven mostly by large companies in the [...]
List Hygiene: Your Smartest Move
Can there be targeted marketing without accurate information? I say no. From e-mail to direct mail, the need for sound list hygiene practices is not only ever-present, but ever-increasing. Why? [...]
Nuts & Bolts: Eye on Privacy
Have you noticed that consumer notices are suddenly sexy? It may well be a reasonably inescapable conclusion given the amount of guidance marketers received at the end of 2007 and [...]
Nuts & Bolts: Eye on Privacy
Right now, 38 states have consumer notification laws for data breaches. In addition, a handful of bills are making their way through Capitol Hill on the same topic. Taken together, [...]