Purging (and Blocking) Bot Traffic From Email Reporting Metrics
Performance Marketing
How many “fake” email metrics are out there — spurious traffic measured in opens, clickthroughs, and other engagement metrics? How many of these email reporting metrics may be built into [...]
A Strategy for Successful Leadership of the Website Team
Performance Marketing
Does your website team try to dazzle you with reams of reports and statistics weekly, so much so that you cannot tell if the website is actually improving in performance? [...]
HubSpot Email Template Not Working? Here’s How to Fix It
Performance Marketing
Are your HubSpot email templates not working? The key to starting more conversations is to find and correct your blind spots, especially the ones that may be lurking in your [...]
Before Publishers Can Unlock Reader Revenue, They Need to Convert Unknowns
As publishers move to monetize their audiences directly, audience relationships become more important than ever. While publishers invest in targeting and personalization technology that uses data to build these relationships, [...]
What Does a Successful Content Marketing Website Do?
Performance Marketing
Your website has a tough job. It must appeal to your site visitors in a way that encourages engagement and moves those visitors toward action, and it must do this [...]
Optimizing Your Bing Ads Campaign: The Basics
Performance Marketing
Bing's search engine market share has grown to 21 percent. Google is still your best bet for reaching the largest number of customers, but to neglect your Bing Ads campaigns [...]