3 Trends to Survive the ‘Every Channel’ Paradigm
Performance Marketing
Savvy companies realize they're finally in a position to benefit from the shifting tides of digital transformation. Now more than ever, shrewd marketers realize they are in a position to [...]
Content Begets Audience: Publishers Need to Keep Investing in Editorial
There’s a reciprocal relationship between a publisher’s two most valuable assets – content and audience. Good content helps you attract an audience. Great content helps you keep an audience. Your [...]
Lead Generation Metrics — The Basics and Beyond
Performance Marketing
Lead generation metrics should help you understand not only what parts of your digital marketing are working, but what parts are generating the highest quality leads.
3 Tips for Retaining GenZ Marketing Talent
Performance Marketing
The new generational wave about to enter the workplace is fiscally conservative, career-oriented and hoping to be in their dream job within 10 years. These traits bode well for employers [...]
Solving the Puzzle of a Medicare Age-in Strategy
Performance Marketing
As Medicare acquisition marketing gets harder, the next frontier will evolve. In this next stage, growth strategies are likely to swap to more of a robust age-in strategy. Getting the [...]
Search Data Voids and Evil Unicorns
Performance Marketing
Not all search queries are alike — there are “search data voids.” That is, there are many search terms where there is little quality or relevant content in the search [...]
Tesla, the Tornado … and CX, a Tale From the Chargeless Road
Performance Marketing
CX, particularly for a brand such as Tesla, needs to catch up with the user experience of operating these art-and-science vehicles.
SEO Best Practices: Hashtags or Keywords?
Performance Marketing
With the popularity and increasing influence of social media, marketers are rushing to select or create just the right hashtags to add to their social media posts. Hashtags, although useful, [...]
Mobile SEO Is Here — You Were Warned
Performance Marketing
For the past 18 months, there have been warnings about the advent of mobile-first indexing. On March 26, Google announced that it has finally started migrating sites to mobile-first indexing. [...]
Can Marketers ID a Budding Customer Relationship?
Performance Marketing
Many marketing departments are shifting from sales conversion to a more balanced relationship focus as their primary objective. As a result, there is increased focus on customer experience and customer [...]